News Release Flow Through

Click here for a slide show with audio “News Release Flow-through Metric” 5’ 32” after launching the program, click "slide show" in the lower right corner of the window.

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Getting the message from a news release to a reader or viewer via a news source is a strategic PR task. Our objective is to affect media – to get our skillfully crafted message into a news article or story in a comprehensible way for the readers or viewers. We have developed a statistically reliable metric for measuring the degree to which a particular news release impacts articles or stories.

Ernest Martin, Ph.D.
efmartin2@vcu.edu