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The Vision
The
Importance of Retail Investors
Timing and Wave Theory
News Release Flow-through
Key Message Strategy/ Pre-testing
Key Message Coherence
About Us
Our Service
IPRN System
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Our IPRN System
This system helps
corporations to initiate and manage campaigns via traditional and online media that are
appropriately targeted, timed, measured and evaluated. We call the system
“navigator” because it is like the navigator used by ocean liners or aircraft to
steer their courses -- collecting information from the environment, making assessment of
the situation, and giving directions which lead the vessel to the destination through the
quickest and safest course.
Contact :
Ernest
Martin, Ph.D.
School of Mass Communictions
Virginia Commonwealth University
P.O. Box 842034
Richmond, VA 23284-2034
(804) 827-3759
efmartin2@vcu.edu
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