The
Importance of Retail Investors
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Key Message Strategy / Pre-testingClick here for a slide show with audio “Key Message Strategy & Pre-testing” 1’ 08” after launching the program, click "slide show" in the lower right corner of the window.Click here for the powerpoint with notes "Key Message Strategy / Pre-testing"A key message is
the specified kernel of information to be incorporated into every media mention of the
company. For an effective media campaign, the key message must be clear and target
focused. This requires strategizing and pre-testing the key message before the retail
investor media campaign is triggered. Be sure you are on point with your message. Ernest Martin, Ph.D.
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