Ernest F. Martin, PhD.
E-mail: efmartin2@vcu.edu

Recent and Current Research and Presentations in Strategic PR

2005 "Are We Getting Our Message Across? A Strategic Public Relations Metric for Multinational Organizations, For Presentation at the 14th AMIC Conference: Media and Society in Asia, Beijing, July 18-21, 2005. AMIC2005.pdf   AMIC 2005 power point

2005  ““Timing Retail Investor Communications with Wave Theory” Presented at the  Eighth International Public Relations Research Conference, Miami, FL March 10-13, 2005. Summary of article 
Link to article :  http://www.instituteforpr.com/pdf/Martin_Timing_Retail_Investor_Communications_Wave_Final.pdf

2004  “News Release Flow-Through: News Release/News Article LSA Metric”  Presented at the Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Division, Toronto, August 4. (Top Faculty Paper) News_Release_Flow-through_final.pdf

2004 “Assessment Outcome Coherence Using LSA Scoring”  Academic Exchange Quarterly,  Fall, 2004. Assessment Outcome Coherence Using LSA Scoring

 

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Publications and Creative Works

Books

§          2004  [with J.L. Andsager and  R. O. Wyatt] Free Expression and Five Democratic Publics: Support for Individual and Media Rights. Cresskill, NJ: Hampton Press. (30%)

§          1980 [with C. Downs and P. Smeyak] Professional Interviewing. New York: Harper and Row (35%)

§          1972 Shootout on the Silver Screen: A First Book for Filmmakers. Logan, Iowa: Perfection Form Company

Book Chapters

§          2006 (forthcoming) [with Shen Fei] “Overview of Hong Kong Advertising” in K. Chan, ed. Advertising and Hong Kong Society. Hong Kong: Chinese University Press.

§          2001 “Intuition and Metacommunication Strategies in Times of Change” In D.P. Cushman and S.S. King, eds. Excellence in Communicating Organizational Strategy. Albany: State University of New York Press.

§          1997 "Lessons in Marketing Strategies During Recession From High-Speed Management to Sun Tzu's Art of War " In S.S. King and D.P. Cushman, eds. Lessons from the Recession: A Management and Communication Perspective. Albany: State University of New York Press. pp. 215-243.

§          1996 "Cultural Blinders and Binders: Paradoxical Self Reference Criteria When Dealing with News Media" in A. Gutschelhofer and Josef Scheff, eds. Paradoxical Management: Contradictions in Management -- A Management of Contradictions. Vienna: Linde Verlag pp. 431-446.

§          1996 "Hong Kong Advertising" in K. Frith, ed. Advertising in Asia: Communication, Culture and Consumption. Ames: Iowa State University Press pp. 39-72.

§          1995 "Communication in Asian Job Interviews" in D. P. Cushman and S.S. King, eds. Communicating Organizational Change: A Management Perspective. Albany: State University of New York Press pp. 277-311.

§          1981 [with O. Rich] "Qualitative Data: The Why of Broadcast Research". J. Fletcher, ed. Handbook of Radio and TV Broadcasting Research Procedures in Audience, Program and Revenues. New York: Van Nostrand Reinhold Co., 117-136. (50%)

§          1981 [with J. Fletcher] "Message and Program Testing". J. Fletcher, ed. Handbook of Radio and TV Broadcasting Research Procedures in Audience, Program and Revenues. New York: Van Nostrand Reinhold Co., 137-160  (50%)

§          1978 "Five". J. Shaheen, ed. Nuclear War Films. Carbondale: Southern Illinois University Press, 11- 16

Journal Articles

§          2004 “Assessment Outcome Coherence Using LSA Scoring”  Academic Exchange Quarterly,  Fall, 2004. Assessment Outcome Coherence Using LSA Scoring

§          1995 [with G. Wilson] "An Approach to Detecting and Controlling Language and Cultural Influences in Building Cross Cultural Scales" World Communication, Winter 1995. (50%)

§          1994 [with G. Wilson and Y.M. Cheng] "Attitudes Toward Media Freedoms in Hong Kong: A Prelude to 1997", Gazette: The International Journal of Mass Communication Research , 54:103-120. (50%)

§          1994 [with Y. M. Cheng, G. B. Wilson and Y. W. Tsui] "Advertising Images Among Hong Kong Chinese: Use of Individual Modernity and Western Orientation Clusters in Determining Market Segmentation" Asian Journal of Communication, 4: 12-32. (35%)

§          1994 "On Researching Attitudes Toward Media Freedoms in Hong Kong: Colonial, Social and Cultural Attributes Present Methodological Problems" Australian Journalism Review , 16, 2: 132-140.

§          1994 [with Y. W. Tsui] "Hong Kong Chinese Opinions Toward the Portrayal of Women in Advertising" Xinwen Yanjiu Ziliao (Journalism & Communication) 2: 33-38 (in Chinese; Beijing: China Social Sciences Publication House). (50%)

§          1993 "Television News Personality Research: Impact of False Reporting" Journal of Communication and Media Arts Vol. 2, Issues 1-2: 38-47.

§          1993 "The Use and Misuse of Research Consultants". Hong Kong Business, (January) 50-51

§          1992 "How to Run a Job Satisfaction Survey". HK Staff, (September) 16-20

§          1987 "Computer Programs to Aid Production, Programming and News in Telecommunications". Feedback, 18 (Fall), 27-31.

§          1987 [with S. Gilbert and J. Katzer] "Catching on to Co- Production". TV World, (May) 80-83 (35%)

§          1987 [with S. Gilbert and J. Katzer] "The Price is Right -- Or Is It". TV World, (October) 89-90, 94 (35%)

§          1978 "Programming Research for College Radio Stations". Journal of College Radio, 15 (3) 10-12

§          1978 "Music Research". Journal of College Radio, 15 (4) 14-16

§          1972 "The Hunger in America' Controversy". Journal of Broadcasting, 16: 185-194

Conference Proceedings

§          2005 “Timing Retail Investor Communications with Wave Theory”  the  Eighth International Public Relations Research Conference, Miami, FL March 10-13, 2005.     http://www.instituteforpr.com/pdf/Martin_Timing_Retail_Investor_Communications_Wave_Final.pdf

§          2004 [with J.V. Turk] “Opportunities and Challenges for Intercultural Teams: Human Factors in Project Connect and their Implications for Using Virtual Teams in Public Relations” in D.W. Stacks, Conference Director, Proceedings: Challenges and Opportunities for Public Relations, 7^th International Public Relations Conference, March 11- 14, 2004, South Miami,   pp. 151-159. (50%) Proceedings

§          2001 “Promotion of Tiger Bone and Musk Substitution in Hong Kong – Consumer Values and Social Responsibility” in S. Lam, R. Chang, and M. Song, eds. Chinese Proceedings of the 1^st International Symposium on Endangered Species Used in Traditional East Asian Medicine: Substitutes ofr Tiger Bone and Musk, March 2001., pp. 85-94.

§          1995 "Green Journalism and Holistic Business Management: The Hong Kong Situation". In H. Suchard and R.K. Agrawal, eds. Proceedings of the First World Congress on A Holistic Approach to Business/Management. Westmead, NSW: University of Western Sydney, Nepean. pp. 207-212.

§          1993 "Survey Research Validity in the Brave New World: Interviewer Effects and Respondent Falsification". In Natthapong and Prapart Brudhaprabha, eds. Proceedings of the Second International Conference on Research and Development in the Brave New World: Futuristic Perspectives. Bangkok: Srinakharinwirot University. pp. 81-97.

Reports

§          1997 [with G.B. Wilson] Hong Kong Speaks: Free Expression While Becoming China. Hong Kong: Intercultural Communication Research Programme and Department of Communication Studies. (50%)

§          1997 “Hong Kong, China: Media Window to the World” in News Traditions and Transitions: Asia Media Forum, Arlington, VA: The Freedom Forum, pp. 16-17,18.

§          1995 [with Y.M. Cheng and G. B. Wilson] "Hong Kong Wants Media Freedom, Except...". On The Record. Hong Kong Journalists Association (January) 31-34. (40%)

§          1993 Green Journalism: Environmental Consciousness and the Mass Media E. Martin, ed. Hong Kong: Goethe- Institut Hong Kong / Hong Kong Baptist College. (1) "Madonna's Sex Versus Toxic Waste : The Agenda- Setting Function of the Media", 12-14; "Green Media Relations in Hong Kong: Understanding the Job of a Journalist", 46-48; "The Greening of Hong Kong: Environmental Concern among Hong Kong Residents", 70-73.

§          1976 "Media Liaison". B. Morgan, ed. Protecting the Political Process: An Evaluation of the Policies and Security at the 1976 Republican National Convention. Kansas City: Midwest Research Institute, X1-1-19

§          1969 "FRC Program Regulation, 1927-34". Freedom of Information Center Report No. 218, UM, (April) 1-7

Research Papers and Productions

§         2005 "Are We Getting Our Message Across? A Strategic Public Relations Metric for Multinational Organizations, For Presentation at the 14th AMIC Conference: Media and Society in Asia, Beijing, July 18-21, 2005. AMIC2005.pdf   AMIC 2005 power point

§         2005  ““Timing Retail Investor Communications with Wave Theory” Presented at the  Eighth International Public Relations Research Conference, Miami, FL March 10-13, 2005. Summary of article

§          2004  “News Release Flow-Through: News Release/News Article LSA Metric”  Presented at the Association for Education in Journalism and Mass Communication (AEJMC), Public Relations Division, Toronto, August 4. (Top Faculty Paper) News_Release_Flow-through_final.pdf

§          2004 [with D.H. Wenger, J.C. South, P.I. Otto]  “Walking in Step to the Future: Views of Journalism Education by Practitioners and Educators” Presented at the Association for Education in Journalism and Mass Communication (AEJMC), Radio-Television Journalism Division, Toronto, August 7.

§          2004 [with JV Turk] “Opportunities and Challenges for Intercultural Virtual Teams: Human Factors in Project Connect and Their Implications for Using Virtual Teams in Public Relations”  Seventh International Public Relations Research Conference, Globalization: Challenges and Opportunities,  Miami, FL March 11-14, 2004.

§          2003   “Cognitive Interviewing for New Media”  Presented at New Research for New Media: Innovative Research Methodologies Symposium, St. Paul, September 4-6.

§          1998 "Emerging High-Speed Environment for Marketing Communication" and "Integrated Marketing Communication for China" presented at the Sales and Marketing International seminar, Beijing, March 20-21.

§          1998  “Trends in Consumer Behavior in China” presented at the Sales and Marketing International seminar, Beijing, April 3-4.

§          1998  “Creativity in Advertising and Public Relations” presented at the Sales and Marketing International seminar, Beijing, April 24-25.

§          1998  “Corporate Reputation and Brand Equity Management” presented at the Sales and Marketing International seminar, Beijing, May 15-16.

§          1997  “Marketing Substitutes for Tiger Bone and Musk: Using Socially Responsible Consumption Values in Hong Kong” presented at The First International Symposium on Endangered Species Used in Traditional East Asian Medicine: Substitutes for Tiger Bone and Musk. Hong Kong. December 7

§          1997 “Cultural Adaptation for Individual Materialism Scales” East-West Communication: Challenges for the New Century, Third Annual Conference, Hong Kong, November 18.

§          1997 "Hong Kong Speaks: Attitudes Toward Free Expression While Becoming China" International Conference on the Transition to HKSARPRC, Hong Kong, July 8.

§          1997 "Can Hong Kong Journalism Survive the Handover?" presented at The Great Debate: International Association of Business Communicators, Hong Kong, June 11.

§          1997 "When I Voice My Opinions: Individual Cultural Identity and Expression Inhibition" presented at Lingnan College Fifth Annual Conference on Nationalism and Patriotism, Hong Kong, June 11.

§          1997  "Expression Inhibition on the Job: Impact of Hong Kong's Transition on Organizational Communication" presented at Inter-University Conference on Organizational Communication and Management, Cantania, Sicily, May 28.

§          1997 "Business Ethics and Marketplace Alienation of Consumers" presented at Cable & Wireless Beijing International Conference on Business Ethics '97, Beijing,  April 28.

§          1997 "Excellence in Communication in Organizations" presented at K. Wah Group 11^th Annual Corporate Seminar, Hong Kong, April 8.

§          1997 "Intuition for Problem Solving in Business" presented at Vocational Training Council Seminar on Effective Corporate Communication: Coping with Changes in the 21st Century, Hong Kong, March 8.

§          1997 "Role Overload and Polychronic Time utilization Among Hong Kong Chinese" presented at Fourteenth Annual Intercultural and International Communication Conference, Miami,  February 7.

§          1997 "E-Mail Group Processes: Impact of Culture" presented at Pacific and Asian Communication Association Biennial Convention, Honolulu, January 25.

§          1996 [with G. Wilson] "Media Freedoms in Hong Kong : Dynamics of Public Attitudes" presented at 19th Annual Communication Research Symposium, University of Tennessee, Knoxville, March 8.

§          1996 "Metacommunication and Intuition: Excellence in Innovative Organizational Communication," keynote presentation for Inter-University Conference on Excellence in Organizational Communication and Management, Hawaii, May 23.

§          1996 [with G. Wilson] "Media Freedoms in Hong Kong: Another Step Toward 1997" presented at International Communication Division of the International Association for Mass Communication Research (IAMCR), Sydney, August.

§          1996 [with G. Wilson] "Expression Inhibition in Hong Kong During the Transition to 1997" presented at Speech Communication Association (SCA), Commission on Freedom of Expression, San Diego, November.

§          1995 "Green Journalism and Holistic Business Management: The Hong Kong Situation" First World Congress on Holistic Business / Management, Sydney, Australia, January 12.

§          1995 "Marketing Communication Strategies: High Speed Management, Recession and Sun Tzu's Art of War " The Inter-University Centre, Dubrovnick, Croatia Seminar on Organizational Communication, Catania, Sicily, May 26.

§          1995 "Cross Cultural Comparisons of Western Influences on Graphic Design: Hong Kong, Guangzhou, Shanghai and Beijing" The 5th International Conference on Cross-Cultural Communication: East and West, Harbin, PRC, August 17.

§          1994 "The Interviewing Process in Organizational Communication: An Asian Perspective" The Inter-University Centre, Dubrovnick, Croatia Seminar on Organizational Communication, Sydney, Australia January 12.

§          1994 [with G. Wilson and Y.M. Cheng] "Attitudes Toward Media Freedoms in Hong Kong: A Prelude to 1997", International Communication Division of the International Association for Mass Communication Research. Seoul July 3-8.

§          1994 [with G. B. Wilson] "Back Translation of Survey Questionnaire Items: An Approach to High Context Chinese Language" Intercultural and Development Communication Division of the International Communication Association. Competitive Papers session: Chinese Interpersonal Relationships. Sydney, July 12.

§          1994 [with C. Davidson] "Gender of Interviewer Effects in Survey Research" Feminist Scholarship Division of the International Communication Association. Competitive Papers Session: Gendered Communication in Institutional Culture. Sydney, July 12.

§          1994 [with Y.M. Cheng] "The Pager in a Bilingual Community: Its Implications for Interpersonal Communication in Hong Kong", Panel on New Media and Interpersonal Communication in East Asia at Speech Communication Association. New Orleans, November 20.

§          1993 "Public Relations Research and Evaluation in Hong Kong" (January 9); "Strategies for Internal (Employee) Public Relations in Hong Kong" (January 2); "Marketing Communication Strategies in Hong Kong" (January 16). Hong Kong Management Association Programme on Public Relations. Hong Kong.

§          1993 [with G. Wilson] "Individual Modernity / Traditionalism and Chinese / Western Orientations Affecting Job Expectations Among Chinese Communication Students". 4^th International Conference on Cross-Cultural Communication, San Antonio, March.

§          1993 [with G. Wilson, Y.M. Cheng, Y.W. Tsui] "Advertising Images Among Hong Kong Chinese: A Preliminary Study of Individual Modernity and Western Orientation" Asian Mass Communication Research and Information Centre, Communication, Technology and Development: Alternatives for Asia, Kuala Lumpur, Malaysia, 26 June.

§          1993 "Communication Theory for Advertising Client Services" The Association of Accredited Advertising Agents of Hong Kong, Hong Kong, 23 July.

§          1993 [with Y.W. Tsui] "Hong Kong Chinese Opinions Toward the Portrayal of Women in Advertising" University Women of Asia Triennial Conference, Hong Kong. 20 November.

§          1992 "Changes in Hong Kong: Impact on Communications". International Public Relations Association Professional Development Conference, Hong Kong, May 16.

§          1992 "Advertising Skills". International Association of Students in Economics and Business [AIESEC] World Marketing Tour, Hong Kong, August 1.

§          1992 "Survey Research Validity in the Brave New World, Interviewer Effects and Respondent Falsification in Survey Research". Second International Conference on Research and Development. Srinarharinivirot University at Prasarrmit, Bangkok, Thailand, November 10.

§          1992 "The Role of Financial Public Relations in Hong Kong". Hong Kong Management Association Programme on Public Relations. Hong Kong, December 19.

§          1987 "New Computer Programs to Aid Production and Programming in Telecommunications". Broadcast Education Association, Dallas

§          1986 "Philosophy and History of United States Broadcasting". NEA Regional Project. "Broadcasting Media in the US" in conjunction with the International Center of Syracuse, Syracuse.

§          1980 "Home Information Services 1990 and Beyond". Planning Executives Institute, Atlanta.

§          1978 "Radio Programming Research Handbook". The College Radio International Conference, Chicago.

§          1976 "The Importance of Radio News to Listeners". AEJ Broadcast Journalism Seminar, Lawrence, Kansas.

§          1972 Public Service Announcement Campaign (:60; :30; :30). National Federation for the Blind

This page does not reflect an official position of Virginia Commonwealth University.
Virginia Commonwealth University • School of Mass Communications
• efmartin2@vcu.edu • Last update on June 7, 2005.