X1 - Customer Type
1 = Less than 1 year
2 = 1 to 5 years
3 = Over 5 years

X2 - Industry Type
0 = Magazine industry
1 = Newsprint industry

X3 - Firm Size
0 = Small (0 to 499)
1 = Large (500+)

X4 - Region
0 = USA/North America
1 = Outside North America

X5 - Distribution System
0 = Indirect through broker
1 = Direct to customer

X6 - Product Quality
0 = Poor
10 = Excellent

X19 - Satisfaction
0 = Not At All Satisfied
100 = Completely Satisfied

X20 - Likely to Recommend
0 = Not At All
10 = Definitely

X22 - Purchase Level
0 = Zero Percent
100 = 100 Percent

0 = No, would not consider
1 = Yes, would consider