ID number
Used Site in last 3 months
How often do you make purchases through the Internet?
I like using the Internet.
I use the Internet to research purchases I make.
I think purchasing items from the Internet is safe.
The Internet is a good tool to use when researching an automobile purchase.
The Internet should not be used to purchase vehicles.
Online dealerships are just another way of getting you into the traditional dealership.
I like the process of buying a new vehicle.
I don't like to hassle with car salesmen.
About how many times before you bought your automobile did you visit the Auto Online Web site?
Found out about Auto Online from a friend
Found out about Auto Online from a billboard
Found out about Auto Online from an Internet banner
Found out about Auto Online by Web surfing
Found out about Auto Online from a search engine
Found out about Auto Online from Television
Found out about Auto Online at a theater
Found out about Auto Online from a newspaper
Found out about Auto Online from some other way
The web site was easy to use.
I found the web site was very helpful in my purchase.
I had a positive experience using the web site.
I would use this web site only for research.
The web site influenced me to buy my vehicle
I would feel secure to buy from this web site.
Did you buy your new vehicle on the Auto Online web site
If yes, was it a better experience than buying at a traditional dealership?
If yes, indicate how much better.
People feel that the Internet is not a safe place for personal information.
People want to test the performance of the vehicle before buying it.
People feel they can negotiate a better price by talking with a sales representative in person.
People usually have trade-ins that are too complicated to deal with online.
People like to have a "hands on" situation when buying different options for their vehicles.
People want to see the vehicle before they buy it to check for imperfections
For how many weeks were you actively searching for your vehicle?
If you traded in a vehicle, approximately how much was it worth?
What was the approximate sticker price of your new vehicle?
What was the approximate actual price you paid for it?
What is your age?
What is your marital status?
How many children under the age of 18 are living with you?
What is the highest level of education you have completed?
What is your race?
What range indicates your total household income before taxes?
1=Male & 2=Female
Zscore: About how many times before you bought your automobile did you visit the Auto Online Web site?
Zscore: For how many weeks were you actively searching for your vehicle?
Zscore: If you traded in a vehicle, approximately how much was it worth?
Zscore: What was the approximate sticker price of your new vehicle?
Zscore: What was the approximate actual price you paid for it?
Zscore: What is your age?