Used Site in last 3 months
1 = Yes, Visited Auto Online in last 3 months
2 = No, Did not visit Auto Online in last 3 months

How often do you make purchases through the Internet?
1 = Never
2 = Almost never
3 = Occasionally
4 = Often
5 = Very Often

I like using the Internet.
1 = Strongly Disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly Agree

Found out about Auto Online from a friend
0 = No
1 = Yes

Did you buy your new vehicle on the Auto Online web site
1 = Yes, Did buy at Auto Online
2 = No, Did not buy at Auto Online

If yes, was it a better experience than buying at a traditional dealership?
1 = Yes, Better that a traditional dealership
2 = No, Not better that a traditional dealership

If yes, indicate how much better.
1 = A great deal better
2 = Much better
3 = Somewhat better
4 = Just a bit better

What is your marital status?
1 = Single
2 = Married
3 = Widowed
4 = Divorced
5 = Separated

What is the highest level of education you have completed?
1 = Less than high school
2 = High school
3 = Some college
4 = Undergraduate
5 = Graduate degree
6 = Other

What is your race?
1 = Caucasian
2 = Black
3 = Asian
4 = American Indian
5 = Hispanic
6 = Other

What range indicates your total household income before taxes?
1 = < 35,000
2 = 35,000 to 50,000
3 = 50,000 to 65,000
4 = 65,000 to 80,000
5 = 80,000 to 95,000
6 = 95,000 to 110,000
7 = > 110,000

1=Male & 2=Female
1 = Male
2 = Female