| Summary of political advertising expenditures by Virginia legislators |
During 2001, members of the General Assembly spent about $3 million from their campaign accounts on advertising -- with most of the money going to direct mail.
| Purpose |
Number
of expenditures
|
Amount
|
As
a % of total expenditures
|
| Direct Mail/Graphic Design | 1,594 | $2,241,448 | 30.9% |
| TV/Radio | 196 | $403,179 | 5.6% |
| Signs/Bumper Stickers/Etc. | 398 | $241,461 | 3.3% |
| Newspaper Ads | 267 | $119,898 | 1.7% |
| Web/Internet | 196 | $36,545 | 0.5% |
| All advertising-related expenditures | 2,651 | $3,042,531 | 42.0% |
| Total campaign-fund expenditures | 11,927 | $7,251,956 | 100.0% |
Source: VCU students' analysis of data from the Virginia Public Access Project
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